Site Promotion Articles (Sorted by date)

For those of you with Web sites, you probably know what a “host” is. It’s a company that provides a location, or address, on the Internet where your Web site resides.

One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit...

If the headline is what gets them there, then it's the *proof* that keeps them there. Follow closely... A powerful headline is 10% what you say and 90% what you prove. Headlines can simultaneously create curiosity and skepticism.

News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from.

A Glimpse into the Lycos Search Engine. . . A Visit with Adam Soroca, a Representative From Terra LycosBy Robin NoblesRecently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having Adam Soroca, a...

In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself.

We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net) However, one thing that we often fail to admit...

Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties.

Business owners can be rushed into creating Web sites, perhaps because “my competition has one”, or because “it’s the hot thing right now”.

This article was originally published in three installments in the "Foundry Trade Journal", 2001. Just this week, a member of my audience asked me the following:"Why would a local company, with a large investment in trained,...